I received a couple of pictures from two Text2VIP clients a few minutes apart yesterday. The contrast and juxtaposition grabbed my attention. One photo is a screen grab from a professional sporting event, the other, an independent carpet cleaner. The former uses mobile to engage thousands of spectators simultaneously, the ladder to speak with a single prospect at a time. In the next 10 days, the New Jersey LPGA event on the East Coast will host 40,000 fans, by contrast, the California based small business owner might harvest 3 new carpet cleaning customers. I believe these various SMS Marketing Examples illustrate how the ubiquitous nature of SMS effectively serves across all markets, and communicates with audiences - both large and small.