If you feel like your business Facebook Fan Reach is declining, you aren't crazy. Over the course of 2014, we've heard from many clients that their Facebook posts are having less impact. The change is a result of Facebook's 2014 Algorithm update. You're not alone as your frustration is shared by many businesses who spent considerable money on Facebook ads, and considerable time on content for their posts.
Facebook's Organic Reach Continues to Decline
At a time when organic reach on Facebook is dropping (see above), the sheer volume of Business Pages, likes, and posts is intensifying. In fact, the total number of pages 'liked' by the typical Facebook user increased by 50%, last year alone! (source: Facebook head of Newsfeed interview with TechCrunch). To think in logical terms, there is only so much time in one's day to devote to reading a Facebook Feed. People simply can't keep up and the statistics in the chart above reflect this reality. Your Facebook Fan Reach is declining.
To put in perspective, the Edgerankchecker table below reflects the impact of these algorithm changes from 2012 to 2014.
Facebook Algorithm Change impact from 2012 to 2014
One of the most entertaining, if not poignant, stories written about the Facebook Algorithm Impact on Facebook Business Pages was posted by Eat24. The folks at Eat24 took a stand in protest, and deleted their 70,000 Like-Facebook Page. If you haven't heard about their infamous "Facebook Break-Up Letter" and want to check it out you can do so by clicking here.
If you're like me, you don't know of anyone with any unread text messages. Want to ensure your most critical Facebook posts are actually seen? Why not include the link to the Facebook post in your text message to your most loyal customers...?