Wondering if text message marketing right for your business?
Consider these latest statistics as of May 2017:
Over 95% of all U.S. citizens own at least one cell phone and the smartphone segment or market share has now reached 77%.
100% of the coveted 18-29 year old demographic use SMS, while 98% of people between 30 and 49 years old text, and 92% of those over the age of 50 text. When you combine all the age groups together, on average, 97% of smartphone owners use SMS at least once per week.
Since text marketing is a permission-based form of marketing, businesses are only sending text messages to consumers who’ve indicated an interest in their brand or product. By texting your keyword, consumers are indicating they would like to be engaged via text message. Further, the conversion rates of SMS far out-pace those of other marketing channels, such as e-mail for example. Consider your own consumer experience. Chances are high that you have hundreds if not thousands of unread business-to-consumer e-mails right now, but in contrast, how many unread text messages do you have? Just one more reason why SMS marketing has a read-rate which exceeds 98%.
Whether you would like to send your customers coupons and offers, new product announcements, or event reminders, using SMS to deliver that content is one of the only methods of ensuring your message is being received.
Still unsure? Have specific questions you would like help addressing? Feel free to give us a call today for a no-obligation consultation, or visit our website for a hassle free chat with one of our Client Service Reps!