Delicious pizza is never a secret at Greek's Pizza locations throughout the Midwest. But for some franchisees, the effectiveness of Greeks Pizza SMS Marketing used to be. For the past 3 years, Greeks Pizza has been enjoying tremendous ROI from SMS Marketing. Some of the details of the success of their program was picked up in the media. The following is a summary of the Greeks Pizza SMS Marketing Success:
In just their first 10 days, Greek’s Pizza was able to amass an opt-in database of 1,000 consumers. With consent now having been obtained, Greek’s set about scheduling their first text message blast the following week and consulted with Text2VIP on their offer. It was decided that the offer would be for a Large Pizza at a discounted price and only be valid for a 48 hour period. Targeting the slowest two day period of the week, the text message blast was then broadcast from Text2VIP’s cloud based platform. In total, 176 text message coupons were redeemed for over a 17% response in under 48 hours. Andy Goth of Greek’s Pizza Muncie reports, “The response to our Text Messaging Campaign has been tremendous. We’ve had to increase our product on hand just to keep up with the traffic being driven by the SMS Campaign.” Continuing he added, “It was critical that we built our text marketing database using a great offer, but at the same time, ensure that the text coupons could only be redeemed during periods which benefited Greek’s. Text2VIP’s dynamic expiration dating software was able to provide this. I can’t believe I waited this long to start our program!”
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