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Top 5 Reasons to Use MMS & SMS Marketing

Why should you use SMS marketing to reach your customers? Every day all of your customers are bombarded with marketing information via social media apps, Facebook, Twitter and Email. However when your customers want to reach a friend, colleague or family member in an instant, they turn to SMS messaging

1. Text Marketing is Highly Targeted

A consumer’s relationship with their phone, combined with a permission-based relationship with your brand, is a powerful marketing and customer service tool. Studies have shown that the majority of consumers are actually receptive to interacting with businesses via text, just like they do with their family and friends. With their permission, this highly attentive audience can be a lucrative one. 

It is, however, important to use good judgment when it comes to the frequency of contact. No one wants their phone swamped with unwanted texts. As a best practice, consider that more than 2–4 texts a month risk annoying your customer. If your offer is relevant and written specifically for the individual customer, you are sure to make a connection. You can also send a mass text — targeting a bigger audience — with a coupon or special offer they can’t resist. At Text2VIP we also suggest periodically including an attention-grabbing picture or video, just to mix things up and keep it fresh! 

2. SMS Marketing Beats Other Channels 

The immediacy of SMS text far exceeds the capabilities of e-mail, Facebook, and app push notifications. For more than a decade, SMS text has been the single most ubiquitous form of communication. By contrast when it comes to e-mail marketing, most consumers have a secondary spam or marketing e-mail address they provide to businesses, saving their primary e-mail for friends, family and co-workers. Typically many consumers will only check that secondary e-mail account weekly or occasionally. When using a marketing channel to create a spark of business traffic or manufacture a sense of urgency for the consumer, e-mail falls woefully short for these reasons. 

3. Text Message Marketing is Simple and Concise 

SMS marketing provides businesses with a simple way to connect with customers. It doesn’t get much simpler than sending a text. For marketers, though, the trick is to be able to have an engaging chat when limited to around 160 characters at a time. SMS text blasts announcing new arrivals, secret sales, or featuring incentive contests, are great strategies to keep the consumers engaged with your brand. 

One key to success is to remember to include your business’ keyword and shortcode on your direct mail, email, website, and social media pages. This can be a proven way to entice consumers to opt-in to your SMS marketing programs. 

4. SMS Messaging is Personal 

Your customers have a very personal relationship with their phones. It’s the way they engage with their friends and family. In fact, it’s the very first thing most people reach for when they wake up. Once your brand is invited into this inner circle you’ll have an immediate, more intimate way to have a one-to-one conversation with your customer. One of the unique features that Text2VIP offers, is the ability to allow your consumers to reply to your messages and for you to follow up and respond – individually to them – all from your 5-digit shortcodes instead of your personal mobile number. 

5. Mass Text Messaging is Cost-Effective 

After taking advantage of the text message marketing free trial with Text2VIP, you will be prompted to select a package. The good news is, there is a perfect SMS Marketing package for businesses and organizations of all shapes and sizes. With your Text2VIP account, all unused message credits roll over and never expire. When analyzing your marketing budget and breaking your per text message costs down with the text marketing pricing package you’ve selected, you’ll quickly see that the cost to reach each customer typically falls between one and two cents! No other marketing channel or medium boasts that type of cost-efficiency. 

What’s more, because SMS Marketing is a permission-based form of marketing that requires the consumer to initiate the action and ‘opt-in’, this means that you are only spending these marketing dollars to reach your highest impact consumers. Those who have essentially raised their hand in the air and said “I want to hear from your business”! 

Text Marketing Can Greatly Expand Your Customer Outreach

If improving communication with your customers SMS Marketing is the most affordable and powerful marketing tool you have at your disposal. According to Mobile Marketing Watch, text marketing has a read rate of 98%, with 93% of those messages being read within 5 minutes of being received. Click here to start your free text message marketing trial with Text2VIP today!

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