best mobile marketing platform

Best Mobile Marketing Platform in 2022

With 83% of the world’s population owning a smartphone, mobile marketing is becoming the flagship for marketing strategies. In this article, we will break down and find the best mobile marketing platform to help your business’s sales explode. 

What Is Mobile Marketing?

Before we jump into the top mobile marketing platforms, let’s look at the definition of mobile marketing.

Mobile marketing is the strategy of promoting and selling products or services to your ideal customers through their mobile devices. These devices can be smartphones, tablets, or any other mobile devices.

The iPhone is the device that changed the game for mobile devices. Since the release of the iPhone in 2007, more and more of the population has spent time on mobile devices vs. desktops/laptops. Mobile marketing is a recently coined term to target the audiences that spend most of their time on these devices. Marketers can track and tailor messages and advertisements to convert prospects into customers better.

Thanks to the ability to link multiple devices, tablet users can see text messages, emails, and any other notifications they would typically receive on their smartphones. In other words, your message has multiple ways to get in front of customers’ eyes, even though they may be switching between devices.

What Are Mobile Marketing Platforms?

Mobile marketing platforms are software that allows your business to reach your customers efficiently and effectively. Thanks to software, these platforms are inexpensive, easy to use, and can be accessed from anywhere with an internet connection. Gone are the days of having to license software and have it physically installed onto one device at a time. Mobile marketing platforms are hosted through a website, making them easy to access and rarely see downtimes. These platforms constantly innovate to keep up with consumer behaviors and marketing trends.

Top 3 Mobile Marketing Platforms

Now that we know what mobile marketing is and what mobile marketing platforms are let’s explore some of the top platforms.

SMS Marketing Platform

Coming in first on the list is an SMS marketing platform. If your business is not involved in SMS (text message) marketing, you should strongly consider adding this strategy.

With 98% open rates and 90% open within 3-5 minutes, text messaging is the most effective communication in today’s society.

As a business owner or marketer, you want to reach your customers when you choose and know they will read your message. Texting is the best medium by which this can happen.

SMS Marketing Platform Recommendation

Text2VIP has been helping businesses with their mobile marketing needs since 2009. Such an early start in the industry allows us to stay ahead of the competition.

With the ability to schedule messages, you can automate your mobile marketing efforts to where you spend less time on this and more on other business areas.

You also can communicate with customers one-on-one with our inbox feature, which again saves you time from having to check your personal cell phone and responding individually to customers.

If our customers succeed, then we have succeeded. Check out how our SMS marketing platform works here! You can also sign up for a 14-day FREE trial and learn more about our software. You’ll receive free marketing materials, training, and support to ensure you have the most success.

Email Marketing Platform

Email is another great way to boost your mobile marketing efforts. Like texts, most of the population has their email account linked to their smartphone and tablet.

You can expect 20-30% open rates at scale, which may be substantially lower than text messages, but still provides excellent results.

Many businesses can see 15% or more of their monthly revenue coming from email, depending on the type of business. Automating flows allows you to customize your customer’s email journey and make sales on autopilot.

Emails are a great medium to send longer-form messages, but they should be sent far ahead of any scheduled event. Most users open their emails in 24-48 hours.

Email Marketing Platform Recommendation

At Text2VIP, we use and love MailChimp. MailChimp integrates with most websites for quickly collecting subscribers and has a user-friendly drag-and-drop email builder. MailChimp starts at $11/month, so it won’t break the bank and is a tool to add to your marketing stack.

Social Media Management Platform

The average person spends over two hours every day on social media. It would make sense to have a strategy in place to put content from your business in front of their eyes while they’re on those platforms.

Even though organic reach on social channels has been declining over time, it is free to have accounts, and social proof can go a long way. The downside is the amount of time you can spend making content. The upside can be growing a large community and establishing your business as the go-to company in your field.

Social media management platforms allow you to create and schedule content for all of the social channels that your audience may be on. Organizing content workflows will enable you to spend your valuable time effectively making content.

Social Media Management Platform Recommendation

We recommend Hootsuite as a social media management platform. Hootsuite offers a tool to help you beef up your social media presence. They have hundreds of helpful articles that allow you to understand each social media platform better. The better you know the foundation of social media platforms, the better you will get at targeting your customers.

All Around Best Mobile Marketing Platform

An SMS marketing platform will be the all-around must-have in your mobile marketing efforts. With such high open rates that occur within a quick timeframe, and the ability to schedule texts and one-on-one messaging, it’s a no-brainer for any business owner or marketer to include this in their marketing stack.

Not only does SMS make for an excellent mobile marketing platform, but it acts as an ideal customer retention tool as well.

If you are serious about upping your mobile marketing game, consider adding any of these platforms to your marketing strategy.

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